Kenya tackles gambling addiction in youth with new national strategy

In response to the rising cases of gambling addiction among young Kenyans, the government has rolled out an extensive program aimed at curbing the growing crisis.

The Ministry of Health has introduced a Rapid Response Team to offer a multi-sectoral solution, including counseling, rehabilitation services, and a national awareness campaign.

This initiative is particularly focused on combating online gambling addiction, which has become widespread through platforms such as Aviator.

Principal Secretary Mary Muthoni emphasized that the impact of this addiction has led to severe mental health challenges, financial hardship, and alarming cases of suicide among affected youth.

"The Ministry of Health, through the State Department for Public Health and Professional Standards, has noted with deep concern the increasing cases of gambling addiction in the country, particularly among young people, driven by the growing popularity of online platforms such as Aviator," said PS Muthoni.

She continued, highlighting the gravity of the situation: "Reports indicate a disturbing trend of young Kenyans falling into severe gambling addiction, leading to financial distress, deteriorating mental health, and, tragically, incidents of suicide. The Ministry highlights the addictive nature of these online platforms, which exploit psychological vulnerabilities and can induce behaviors similar to substance addiction. The severe consequences of this issue have prompted the urgent need for intervention."

The government has partnered with various organizations to launch a comprehensive response.

One of the key components of the plan is the establishment of a helpline that will offer immediate support to individuals affected by gambling addiction.

The helpline, accessible by dialing 719, is part of the broader initiative to make treatment more accessible and provide relief to those struggling.

"We will support a multi-agency study to assess the prevalence and full impact of gambling addiction in Kenya, with a view to informing effective policy and programmatic responses," PS Muthoni added.

The scale of the issue is concerning, as statistics reveal that approximately 4.7 million Kenyans, or 17% of the population aged between 15 and 65, are living with substance use disorders.

Online gambling, however, has compounded the existing substance abuse problems, with youth particularly vulnerable to its addictive nature.

In response to this, the government has also expanded its healthcare coverage to include addiction rehabilitation services, ensuring that those affected can access professional care.

"Beyond the existing outpatient mental health services, the government will cover rehabilitation and addiction management costs. I urge all individuals and families affected by gambling addiction to take full advantage of this critical support. Our accredited rehabilitation facilities are equipped to offer comprehensive therapy and treatment," said PS Muthoni.

A multi-agency task force has been set up to address the addiction crisis.

It includes members from the Mental Health Division, the Directorate of Preventive and Promotive Health, and the Drugs and Substance Use Control Division, among others.

These teams will collaborate to promote healthier lifestyles and ensure that affected individuals receive appropriate care.

The government has also committed to making this issue a national priority during Mental Health Awareness Month in May.

PS Muthoni announced that from May 12 to 18, activities will be carried out across counties to increase awareness about gambling addiction and its effects on youth.

Additionally, parents and guardians have been called upon to play a more proactive role in monitoring their children's digital activities.

They have been encouraged to create open conversations about the dangers of gambling and to be vigilant for signs of addiction, such as secrecy, obsession with betting apps, or sudden financial difficulties.

"Parents and guardians are urged to seek professional help if gambling addiction is suspected, and to promote healthy alternatives like sports, arts, and other community activities," said PS Muthoni.

Educational institutions are also being encouraged to integrate gambling addiction education into their curricula, and the media has been urged to report responsibly on the issue to avoid glamorizing gambling.

As part of the multi-faceted response, the Ministry has urged tech companies and gambling operators to take stronger action to limit the risks posed by their platforms, ensuring that safeguards are in place to prevent addictive behaviors.

As part of the ongoing efforts to address this national issue, PS Muthoni concluded by reiterating that the government remains committed to tackling gambling addiction at all levels, from prevention to rehabilitation, and is dedicated to creating a healthier, more informed society.